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Crowdfunding tips from IndieGoGo

Have you ever started a crowfunding campaign online that didn’t reach its goal? Are you planning to start a crowdfunding campaign for your next documentary? If so then read this; an authority is speaking!

Crowdfunding is becoming more and more popular in this post-crisis era (or perhaps it’s not ‘post’ yet). Many films we see in the cinema have not been funded in what you could call the traditional way but by funds raised through a collection of  supporters. Sometimes it is through traditional fund raising projects such as a simple cake sale (though for a big budget doc that would mean baking a lot of cakes) and sometimes it is through the help of  – often NGO linked – pitching forums. More often than not though, the funds for the documentaries you see in the cinema today have been being raised using the new kid on the block; crowdfunding platforms such as Indiegogo and Kickstarter. 

It’s not as easy as you might think, afterall you basically need to convince a bunch of strangers that your documentary (which often isn’t finished yet) is the one they need to give their well-earned cash towards, and that you will use it wisely. They need to start feeling part of your project, you need to update them, motivate them and show them the result. Where do you begin?

For those of you who have or are going to start a crowdfunding campaign on Indiegogo – here are the 6 key tips the platform is giving you – we will have more on the subject later on this week:


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Alexandra Zeevalkink is a Dutch-born journalist living in London who founded DocGeeks in August 2011 in order to have a legitimate excuse to watch every documentary under the sun. She freelances for various publications and writes mainly about documentaries and the film production industry. When she is not blogging or watching films, she enjoys theater, photography and reading loads of books. She is always on the look out for potential partnerships with other creative minds.

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